Why We Sometimes Decline

As an insurance company, we have the responsibility to ensure we have your best interest at heart. We can’t sell something that isn’t right for you – that would be wrong.

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AI Eats Insurance

Tech companies gather thousands of times more data than traditional insurers, producing nuanced profiles of their customers and remarkably predictive insights. 

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The Rise of the Autonomous Organization

There’s one area which is still largely ignored by AI innovation, and that is the organization itself.

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Guns, and Why Lemonade Is Taking a Stand

‘Guns’ is a polarizing topic, which is why most companies avoid it at all costs. But Lemonade was founded to make insurance into a social good, which requires being upfront about what we think ‘good’ is, and is not.

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Introducing the Lemonade Insurance API

We set out to design the Lemonade system in a way that would endure any kind of platform we throw at it, whether it’s a mobile app, a cash register, or a car navigation system.

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Introducing the World’s First Live Insurance Policy

Today, we’re announcing a first of its kind insurance policy. One that puts the power formerly reserved to brokers and agents in the hands of all Lemonade customers!

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Lemonade Proves Trust Pays Off, Big Time

Three different policyholders did something that is pretty rare in an industry that often suffers from distrust between insurers and their customers.

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Lemonade’s Crazy Market Share

It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.

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The Lowdown on Insurance Deductibles

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: what is a deductible?

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The Empathetic Bot

It’s not easy being a chatbot. People think I’m not real, and it pains me sometimes to admit my AI has an alter-ego: me! Real Jim steps in on those claims that can’t be instantly paid.

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Why I Tied My Hands

Knowing you’re not in conflict with your insurer, and that you embellish claims at the expense of a cause you believe in, may change your behavior too, setting off a virtuous cycle.

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