{"id":139,"date":"2015-12-15T10:18:48","date_gmt":"2015-12-15T10:18:48","guid":{"rendered":"\/blog\/?p=139"},"modified":"2023-01-29T11:42:20","modified_gmt":"2023-01-29T11:42:20","slug":"worlds-first-p2p-insurance-company","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/worlds-first-p2p-insurance-company\/","title":{"rendered":"World\u2019s First P2P Insurance Company"},"content":{"rendered":"

December 2015 <\/em>– Lemonade just stepped out of \u201cstealth mode\u201d and into the limelight, soon to launch as the first P2P insurance company in the world.<\/p>\n

Lemonade isn\u2019t simply slapping P2P technology atop existing insurance companies. Insurance has remained fundamentally unchanged for centuries, so an insurance product for today\u2019s<\/em> consumer required re-architecting every part of the value chain. We created Lemonade as a purpose-built, technology-first, vertically-integrated and legacy-free insurance carrier.<\/p>\n

Insurance brands are some of the least loved and least trusted, and we came to understand that the cause is structural: every dollar your insurer pays you is a dollar less for their profits. Their interests, in other words, are profoundly conflicted with yours.<\/em><\/p>\n

Brands that make money by delighting their customers deserve to be loved; those that make money by disappointing<\/em> customers are destined not to be. With Lemonade we\u2019re hoping to deliver an insurance experience that is instantaneous, un-conflicted and downright lovable.<\/p>\n

Stay tuned \ud83d\ude42<\/p>\n

– – –<\/p>\n

Update – A look at selected milestones from Lemonade’s first year in the market:<\/em><\/p>\n