Dan Ariely is taking on insurance, and the industry may never be the same again.<\/p>\n
Today\u2019s most renowned behavioral economist, and Lemonade’s Chief Behavioral Officer<\/a>, Professor Ariely was crowned one of the age\u2019s \u2018most influential thinkers\u2019 by Bloomberg, his TED talks have been viewed over 12 million times, and his three books were New York Times bestsellers. All of which is to say: we\u2019re thrilled he\u2019s Lemonade\u2019s Chief Behavioral Officer.<\/p>\n Dan spent the last few years researching \u2018dishonesty\u2019. His book (The Honest Truth about Dishonesty) became a feature-length movie, the trailer of which you can see here:<\/p>\n