{"id":15483,"date":"2021-07-09T14:19:47","date_gmt":"2021-07-09T14:19:47","guid":{"rendered":"https:\/\/www.lemonade.com\/blog\/?p=15483"},"modified":"2025-06-10T11:14:00","modified_gmt":"2025-06-10T11:14:00","slug":"lemonade-2021-giveback","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/lemonade-2021-giveback\/","title":{"rendered":"A Deep Dive Into Lemonade’s 2021 Giveback"},"content":{"rendered":"\n

Giveback is a cornerstone of Lemonade’s business model. When new renters, homeowners, and pet insurance customers sign up, they’re asked to select a charitable cause to support with leftover money from any unused premiums. (Find out more details here<\/a>.)<\/p>\n\n\n\n

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In 2021, our Lemonade policyholders made it possible to donate $2,303,381 to over 65 nonprofits around the world. We couldn’t be prouder.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Plenty of companies pay lip service to change and social justice. But as a Certified B Corp<\/a> and Public Benefit Corporation, Lemonade\u2019s commitment to worthy causes that its customers care about is hardwired in its DNA.<\/p>\n\n\n\n

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This year, 7 charities are receiving a donation of over $100,000\u2014including our largest-ever single donation of $295,785, going to the animal-focused charity SPCAI! To give you an idea of how Giveback has grown in a short period of time: Our total charitable donation of over $2.3 million for 2021 is a 4,232% increase over 2017’s.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Lemonade’s design and engineering teams put together an innovative and dynamic landing page where you can explore where all these donations went\u2014you can check it out here<\/a>. <\/p>\n\n\n\n

Shay Davidson, a principal engineer at Lemonade, shared some technical insights about the new landing page and its kaleidoscopic motif. (If you’re not a design wonk, just nod your head politely…)<\/p>\n\n\n\n

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The dynamic, kaleidoscopic look of Lemonade’s 2021 Giveback page.<\/figcaption><\/figure>\n\n\n\n

“Rather than building the page using a canvas or WebGL,” Davidson said, “we built it directly on the DOM in order to iterate quickly\u2014and to be able to build a custom, responsive experience for all devices sizes, from mobile to 4K screens. We utilized modern browser features, like CSS variables and clip-path, to achieve a fluid ‘kaleidoscope’ pattern. To achieve the rotational effect, we interpolated the scroll position of the user on the page into a rotation value for the texture.” \ud83e\udd2f, indeed. <\/p>\n\n\n\n

Scroll down to see where over $2 million worth of donations from our Lemonade community went!<\/p>\n\n\n\n

You can also skip ahead to the type of charity you’re interested in:<\/strong><\/p>\n\n\n\n

Animal rights<\/a>
Environmental groups<\/a>
Civil rights<\/a>
Global poverty<\/a>
Healthcare<\/a>
Education<\/a>
LGBTQ+<\/a>
Mental health support<\/a>
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ANIMAL RIGHTS<\/strong><\/h3>\n\n\n\n
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