{"id":20157,"date":"2021-12-07T20:01:37","date_gmt":"2021-12-07T20:01:37","guid":{"rendered":"https:\/\/www.lemonade.com\/blog\/?p=20157"},"modified":"2025-06-10T11:13:48","modified_gmt":"2025-06-10T11:13:48","slug":"lemonades-2021-milestones","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/lemonades-2021-milestones\/","title":{"rendered":"Lemonade’s 2021 Milestones"},"content":{"rendered":"\n

The end of the year is a time for sitting back, taking stock, and reflecting on the past twelve months. While we doubtlessly made a few mistakes along the way\u2014we’re only human, except when we’re bots\u20142021 brought plenty to celebrate.<\/p>\n\n\n\n

Without further ado, let’s take a spin through some of the moments that made this year a unique one.<\/p>\n\n\n\n

Drumroll, please…<\/p>\n\n\n\n

We launched Lemonade Car!<\/strong><\/h3>\n\n\n
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It\u2019s no easy feat to build an insurance product from scratch, and doing so often takes years. We got fast & furious and launched Lemonade Car in less than 12 months, bringing the experience to drivers in Illinois, with many more states to follow.  

The goal is to bring greater equity and transparency to the industry. \u201cCar insurance rates can be at best inaccurate, and at worst unfair,\u201d Lemonade cofounder Shai Wininger wrote<\/a> in a blog post announcing the launch. Lemonade Car aims to change that with a tech-forward approach that rewards safe and low-mileage drivers. Find out more<\/a>, and join the waitlist to hear when Lemonade Car rolls into your state. <\/p>\n\n\n\n

Want to hear something cool? Lemonade Car tracks your mileage, and we’ll be planting trees to help clean up after your personal carbon emissions. <\/p>\n\n\n\n

We went to contract on our first M&A deal!<\/strong><\/h3>\n\n\n\n

Say what? To translate the legalese: This means that, subject to shareholder and regulatory approvals, we\u2019ll acquire Metromile, a simpatico<\/em> brand in the car insurance sphere that has pioneered the use of pay per mile policies. 

\u201cWithin minutes of meeting the Metromile team we knew we were among kindred spirits,\u201d CEO Daniel Schreiber noted<\/a>. \u201cHere were digital natives, insurance nerds, and data scientists, all committed to harnessing technology to deliver faster, fairer, and more affordable insurance to consumers. People after our own heart.\u201d<\/p>\n\n\n\n

The Lemonade community gave over $2 million to charity, with your help!<\/strong><\/h3>\n\n\n\n

There are plenty of things to love about Lemonade, including our Giveback<\/a> program. <\/p>\n\n\n\n

Our unique business model means that we take a fixed percentage of premiums off the top, and use the rest of the money to pay claims; funds that don\u2019t go toward claims are donated to amazing nonprofits<\/a> that our customers tell us matter to them.

In 2021, that meant the Lemonade community was able to donate $2,303,381 to nonprofits like the ACLU and American Red Cross. If you want a full breakdown of where the money went, go ahead and take a deep dive into the 2021 Giveback<\/a>.   <\/p>\n\n\n\n

We welcomed a new Chief Claims Officer!<\/strong><\/h3>\n\n\n\n

If you\u2019re a Lemonade customer, you may have already \u201cmet\u201d our original Chief Claims Officer, Jim Hageman\u2014his digital avatar, AI Jim, is your first point of contact when filing a claim. Late in 2021, Jim decided to pass the proverbial baton to industry veteran Sean Burgess, who joins Lemonade after a whopping 27 years at legacy insurer USAA.

Read<\/a> Sean\u2019s journey-to-Lemonade story, and find out why both Daniel Schreiber and Sean\u2019s own daughter tried to convince him not<\/em> to take the job.<\/p>\n\n\n\n

We commissioned 76 artists to create nearly 90 unique artworks for our Instagram account<\/strong><\/h3>\n\n\n\n
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A post shared by Lemonade Insurance (@lemonade_inc)<\/a><\/p><\/div><\/blockquote>