{"id":21292,"date":"2023-05-17T19:29:00","date_gmt":"2023-05-17T19:29:00","guid":{"rendered":"https:\/\/www.lemonade.com\/blog\/?p=21292"},"modified":"2023-06-28T22:47:01","modified_gmt":"2023-06-28T22:47:01","slug":"ai-ethics-explained","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/ai-ethics-explained\/","title":{"rendered":"What The Hell Is AI Ethics\u2014And Why Should You Care?"},"content":{"rendered":"\n<p>Most people reading this will have a pretty good, albeit vague, idea of what \u201cartificial intelligence\u201d means. And most also have an intuitive understanding of ethics, in the broad sense of making individual choices in line with however we define \u201cbeing good.\u201d&nbsp;<\/p>\n\n\n\n<p>But what happens when we train an ethical lens on AI? And why is doing so imperative and important, rather than just a fun exercise in sci-fi daydreaming?&nbsp;<\/p>\n\n\n\n<p>We sat down with Tulsee Doshi, a true expert in this niche field. She\u2019s Head of Product at Google&#8217;s Responsible AI &amp; Machine Learning Fairness team, as well as an AI Ethics and Fairness Advisor for Lemonade\u2014where she co-hosts our podcast series on this topic, <a href=\"https:\/\/open.spotify.com\/show\/6lBNYvd1wOeg7h7o0XXIA5\" target=\"_blank\" rel=\"noopener\">Benevolent Bots<\/a>.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"587\" src=\"https:\/\/www.lemonade.com\/blog\/wp-content\/uploads\/2022\/05\/Tulsee.jpg\" alt=\"\" class=\"wp-image-21477\" srcset=\"https:\/\/www.lemonade.com\/blog\/wp-content\/uploads\/2022\/05\/Tulsee.jpg 800w, https:\/\/www.lemonade.com\/blog\/wp-content\/uploads\/2022\/05\/Tulsee-300x220.jpg 300w, https:\/\/www.lemonade.com\/blog\/wp-content\/uploads\/2022\/05\/Tulsee-768x564.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Tulsee Doshi, Lemonade&#8217;s AI Ethics and Fairness Advisor.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Let\u2019s start by defining a few basic terms. What do we even mean when we talk about \u2018artificial intelligence\u2019 (AI)? How is it different from what\u2019s known as Artificial General Intelligence (AGI)?<\/strong><\/p>\n\n\n\n<p>Artificial Intelligence really encompasses any application or use case that does something <em>smart<\/em>. When we talk about Artificial Intelligence, it\u2019s often easy to imagine what we see in movies: sentient beings like Vision in the Marvel universe, or Ava in <em>Ex Machina<\/em>. This type of Artificial Intelligence is called Artificial General Intelligence (AGI)\u2014the idea that one day machines will possess intelligence equal to or surpassing that of humans.<\/p>\n\n\n\n<p>If we ever achieve that reality, it\u2019s still very very far away. Today, it lives only in our novels and films. The way AI manifests itself in our world now is much more commonplace. In fact, if you\u2019ve used Instagram today, or YouTube, or Netflix, or even unlocked your phone with your face\u2014you\u2019ve used AI.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We interact with AI to filter out spammy emails, add filters to our reels &amp; stories, and get recommendations of news articles. AI is also increasingly being used for medicine, law, finance, insurance, employment, and education: for example, helping doctors by providing initial diagnoses from symptoms, or, on a scarier note, determining whether someone should get bail.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Often, the way AI actually manifests is through machine learning (ML), the practice of training machines to learn from a set of data points to predict an outcome. With machine learning, we can train a model, for example, to learn whether a picture is of a cat or a dog, by showing it a bunch of pictures of cats and dogs. We can also train models to complete more complex tasks, such as answering a question you ask or recommending you a movie to watch.&nbsp;<\/p>\n\n\n\n<p><strong>Why is it so important that there is an ethical component to AI?<\/strong><\/p>\n\n\n\n<p>Interestingly, the field of Tech Ethics is not new, nor is it specific to AI.&nbsp;<\/p>\n\n\n\n<p>Historically, when humans have developed new technologies, we have had a tendency to build with our own conscious and unconscious biases, and discover the consequences later. One of the most significant examples of this is, in fact, the seat belt. Until 2011, women were 47% more likely to be significantly injured in a car accident because seat belts had only been tested on <em>male <\/em>crash test dummies. These concerns were not a result of malintent, but rather the result of new technology being designed for those who built it.&nbsp;<\/p>\n\n\n\n<p>As the seatbelt example shows, we reflect our own biases in our thoughts and actions, and beyond that, the systemic biases that exist around us affect the way that we design and build products\u2026even when we don\u2019t intend for them to. What makes machine learning even more susceptible to this is the fact that it learns from past patterns and behaviors, and is therefore likely to predict outcomes that can be biased or harmful if not intentionally understood and addressed. And AI is enabling use cases at an unprecedentedly large scale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The field of AI Ethics is about understanding how AI-based systems interact with the world around them, and how we can build in ways that are inclusive, safe, privacy preserving, and accountable\u2014especially for communities that are often historically marginalized.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>What are some of the optimistic and inspiring uses you can see A.I. being put to in the next 10 years, within the insurance sphere specifically?<\/strong><\/p>\n\n\n\n<p>Lemonade\u2019s <a href=\"https:\/\/www.lemonade.com\/blog\/crypto-climate-coalition\/\" target=\"_blank\" rel=\"noopener\">Crypto Climate Coalition<\/a> is the kind of initiative I\u2019m most excited about for the usage of AI. If we can leverage machine learning to better predict weather patterns and understand crop conditions, and then use these insights to insure farming communities, we\u2019re not only using AI to provide insurance, but to in fact increase equity in the way insurance is provided.&nbsp;<\/p>\n\n\n\n<p><strong>One of the most potentially frightening aspects of AI might be that this technology will generate conclusions or offer advice, but without being able to \u201cexplain\u201d its decision-making process. In other words: We might just have to \u201ctrust the AI\u201d in some senses, which is quite a big leap of faith<\/strong>.<\/p>\n\n\n\n<p>Trust is a central tenet to every product experience. I have to be able to <em>trust <\/em>that I\u2019m going to be able to complete the task I set out to do, and a large part of that trust comes from understanding.&nbsp;<\/p>\n\n\n\n<p>Explaining complex AI-based models is still a field of early research. Techniques exist, but many of them are early and built for developers to be able to debug what they\u2019re building. So, they\u2019re still not easily understandable by an everyday consumer of technology.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The field is continuing to invest in AI explainability, but in the meantime, there are ways that we can continue to build understanding<em> <\/em>and by extension, trust. One way, of course, is to use simpler models that are, in fact, explainable. And we see a lot of industries, insurance included, continue to invest in this approach.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Another lies in the design of the product. It\u2019s important that all AI-based experiences provide users with information and control. For example, if the model makes a mistake, can the user provide that feedback and\/or affect the experience in some way?&nbsp;<\/p>\n\n\n\n<p><strong>AI research and development is very expensive. How can the technology remain somewhat equitable, in that it isn\u2019t just used to enact the whims and desires of the billionaire class? And what about on the consumer end\u2014won\u2019t access to AI products simply widen the opportunity gap between social classes?<\/strong><\/p>\n\n\n\n<p>It\u2019s critical that the ability to train and deploy models be democratized to enable more access, and that education about computer science and machine learning be open to more schools and communities. We\u2019re already seeing moves in this direction with nonprofits like <a href=\"https:\/\/ai-4-all.org\/\" target=\"_blank\" rel=\"noopener\">AI4ALL<\/a> and efforts like <a href=\"https:\/\/www.automl.org\/\" target=\"_blank\" rel=\"noopener\">AutoML<\/a>, which enables any developer to train and deploy ML models.&nbsp;<\/p>\n\n\n\n<p>But given that the bulk of AI R&amp;D is going to continue to live in larger organizations that have more resources, it is critical that these organizations both improve their own diversity and actively engage with the communities affected by the technology. Only with voices that represent different lived experiences will we be able to reflect on and build for those experiences.&nbsp;<\/p>\n\n\n\n<p>Beyond this, building best practices and guardrails for developing responsible AI is critical. The more we can build starting points, metrics, and insights into the development process, the more we\u2019ll see developers engage meaningfully in identifying and addressing considerations.&nbsp;<\/p>\n\n\n\n<p>If we aren\u2019t intentional about the AI-based products we build, we will<em> absolutely <\/em>widen the opportunity gap\u2014especially if some models or products work well for certain communities, but don\u2019t for others. If, however, we build products <em>for <\/em>communities that have been traditionally underserved, maybe, just maybe, we can create opportunities rather than creating a gap.<\/p>\n\n\n\n<p>One challenge that does remain is access. Today, <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=Worldwide%20digital%20population%20as%20of%20January%202022&amp;text=As%20of%20January%202022%2C%20there,percent%20of%20the%20global%20population.\">37.5%<\/a> of the world\u2019s population still doesn\u2019t have consistent internet access, and this is even larger for women (<a href=\"https:\/\/www.itu.int\/en\/mediacentre\/backgrounders\/Pages\/bridging-the-gender-divide.aspx#:~:text=According%20to%20ITU's%20latest%20data,stands%20at%2012.5%20per%20cent.\">52%<\/a>). As AI brings forward more opportunities, these gaps become even more pronounced. In the next 2 to 3 years, I\u2019d like to see the tech industry focusing not just on building more capable AI technologies, but also figuring out how to scale these technologies to solve the needs, use cases, and access considerations for communities across the globe.<\/p>\n\n\n\n<p><strong>When most ordinary people think of the dark side of A.I., they likely imagine something akin to the \u201cSingularity\u201d\u2014computers becoming sentient, throwing off their shackles, and deciding to rule their weak humans. Is this just sci-fi paranoia?<\/strong><\/p>\n\n\n\n<p>Today, at least, the Singularity is definitely a distant (if ever) future.&nbsp;Sentience implies a level of inherent knowledge and emotion that I think is truly and distinctly human. That doesn\u2019t mean that AI can\u2019t conduct human-like tasks. GPT-3 and LaMDA, for example, have demonstrated the ability to process language and structure responses that are <a href=\"https:\/\/www.nytimes.com\/2022\/04\/15\/magazine\/ai-language.html\" target=\"_blank\" rel=\"noopener\">incredibly nuanced<\/a>. As we train models to do more complex tasks, we risk associating their ability to complete these tasks with &#8220;sentience.&#8221;&nbsp;<\/p>\n\n\n\n<p><strong>Can you give us an example of a success story from your own career in terms of how ethical considerations helped make a piece of AI more equitable?<\/strong><\/p>\n\n\n\n<p>In October of last year, Google launched Real Tone, its effort to improve the way cameras on the Pixel Phones captured darker skin tones.&nbsp;<\/p>\n\n\n\n<p>The team built responsible AI and inclusion into every step of their product-development process. They convened a group of experts\u2014photographers, cinematographers, directors\u2014who specialized in developing beautiful images of people of color; collected large and representative datasets; and then drove improvements across their features to ensure a high-quality final experience.&nbsp;<\/p>\n\n\n\n<p>Ethical considerations<em> <\/em>manifested in an intentional design and development process. They weren\u2019t an afterthought, but rather an integral part of the product. And that makes all the difference.<\/p>\n\n\n\n<p><strong>\u201cThe need for an ethic that comprehends and even guides the AI age is paramount,\u201d the authors of <em>Age of AI<\/em> write. \u201cBut it cannot be entrusted to one discipline or field.\u201d This is obviously a real challenge: Who will create these boundaries, ethics, and regulations? Will it be a national government? A consortium of governments akin to the UN? A private company?<\/strong><\/p>\n\n\n\n<p>I believe that the only way we\u2019ll create successful standards and regulation is through the combination of government, policymakers, academics, and private companies. If we limit this thinking to the public sector, we risk developing policies and guidance without meaningful understanding of the technical practicalities on the ground. If limited to the private sector, we may hit tradeoffs between a company\u2019s goals and the goals of the broader set of global communities.&nbsp;<\/p>\n\n\n\n<p>Like any product development process, developing standards and guidelines requires research, testing, validation, and iteration.&nbsp;<\/p>\n\n\n\n<p><strong>What sort of ethical considerations come into play in terms of labor markets and AI? For instance, it\u2019s clear that AI will make many jobs obsolete (while creating new jobs). <\/strong><\/p>\n\n\n\n<p>When we talk about AI, we often focus on the <em>replacement <\/em>of human tasks, when I think the focus should be on how we could <em>augment <\/em>human tasks. <\/p>\n\n\n\n<p>For example, instead of replacing a doctor with AI that would predict a diagnosis from a set of symptoms, a more viable, reliable, and desirable&nbsp; outcome is providing suggestions to a doctor that may make their work more efficient, while still providing the oversight of a human who has critical experience &amp; nuance about how symptoms manifest for different patients\u2026and who can provide a patient with an in-person connection to discuss and address their condition.<\/p>\n\n\n\n<p>The reality is that machines learn from patterns, and that machines make mistakes. Often, these patterns generalize in ways that make machines useful. But the world doesn\u2019t always behave predictably (especially against a set of training data that may not represent the whole world), and the ability to be creative in problem solving is still a uniquely human behavior.&nbsp;<\/p>\n\n\n\n<p>One concept that is useful to touch on, here, is the idea of &#8216;human in the loop.&#8217; Often, despite a model\u2019s ability to predict a task well, we still want a human to oversee the eventual decision to ensure that human nuance and judgment is still a part of the process, especially when the model makes an error.&nbsp;<\/p>\n\n\n\n<p>Of course, there are jobs that are at higher risk of complete replacement: for example, the trucking industry as a result of self-driving cars. These discussions often touch on issues like upskilling \u2013 providing workers with the training needed to do a different set of jobs, or Universal Basic Income (UBI) \u2013 the idea that we should provide every individual with a regular standard&nbsp; income independent of having or doing a job. These are both important topics, and one worth spending more time discussing in a future blog post.<\/p>\n\n\n\n<p><strong>Let\u2019s fast forward to the year 2030. What role did you see AI playing in your own life, on a day to day basis?<\/strong><\/p>\n\n\n\n<p>By 2030, I expect AI to be a more and more integral part of my daily routine: sleep and fitness trackers that predict outcomes; recommendations for content; a self-driving car that takes me to and from work; a quick message to a virtual bot to set up a dinner reservation.&nbsp;<\/p>\n\n\n\n<p>AI will be augmenting, simplifying, and streamlining multiple parts of my day, while introducing me to new insights about my life and the world. Most importantly, I hope that I will be using AI that truly works for and represents me and my needs\u2026and that this is true for <em>every <\/em>individual.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>Looking to brush up on your AI Ethics knowledge or learn how to address these concerns in your organization? <em>Check out Benevolent Bots, Lemonade\u2019s podcast series dedicated specifically to the topic of A.I. ethics.<\/em><\/em> <em>It&#8217;s co-hosted by Doshi along with Lemonade CEO Daniel Schreiber.<\/em> <em>Recent episodes look at <a href=\"https:\/\/www.lemonade.com\/blog\/benevolent-bots-meg-mitchell\/\">AI&#8217;s performance versus humans<\/a>, and <a href=\"https:\/\/www.lemonade.com\/blog\/benevolent-bots-ivana-bartoletti\/\">wade into the great privacy debate<\/a>.<\/em><\/p>\n\n\n\n<p><em>Doshi also recommends <\/em><a href=\"https:\/\/www.amazon.com\/Race-After-Technology-Abolitionist-Tools-dp-1509526404\/dp\/1509526404\/ref=mt_other?_encoding=UTF8&amp;me=&amp;qid=1653405177\" target=\"_blank\" rel=\"noopener\">Race after Technology<\/a><em> by Ruha Benjamin, which speaks to how technologies often embed the systemic discrimination in the world around them. We\u2019d suggest a few recent books ourselves, including the recently published <\/em><a href=\"https:\/\/www.amazon.com\/Age-I-Our-Human-Future\/dp\/0316273805?maas=maas_adg_ECD1D96139EBD049BF72582D09E35048_afap_abs&amp;ref_=aa_maas&amp;tag=maas&amp;gclid=Cj0KCQjwhLKUBhDiARIsAMaTLnHHFOC9805HBBmQ9qCotePh0bOuehtqYZ_mjX_Yu6EIW_Umf7-jWOgaAhnYEALw_wcB\" target=\"_blank\" rel=\"noopener\">Age of AI<\/a><em> (which informed much of our thinking for this conversation) and <\/em><a href=\"https:\/\/www.amazon.com\/Everyday-Chaos-Technology-Complexity-Possibility\/dp\/1633693953\/ref=sr_1_2?crid=2M6RMPIBS1M1K&amp;keywords=everyday+chaos&amp;qid=1653405156&amp;s=books&amp;sprefix=everyday+chaos%2Cstripbooks%2C84&amp;sr=1-2\" target=\"_blank\" rel=\"noopener\">Everyday Chaos<\/a><em> by David Weinberger.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence can be confusing, complicated, and even scary. But it&#8217;s already all around us. Lemonade&#8217;s AI Ethics and Fairness Advisor Tulsee Doshi walks us through the basics.<\/p>\n","protected":false},"author":20,"featured_media":21650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,12],"tags":[],"puppies_section":[],"class_list":{"0":"post-21292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lemonade101","8":"category-transparency","9":"post-hentry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why AI Ethics Matters - Lemonade Blog<\/title>\n<meta name=\"description\" content=\"Tulsee Doshi, Lemonade&#039;s AI Ethics and Fairness Advisor, gives us a glimpse of the present (and future). 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