{"id":4633,"date":"2018-11-29T10:08:49","date_gmt":"2018-11-29T10:08:49","guid":{"rendered":"\/blog\/?p=4633"},"modified":"2022-10-30T08:10:21","modified_gmt":"2022-10-30T08:10:21","slug":"coming-to-europe","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/coming-to-europe\/","title":{"rendered":"Europe, we’re on our way"},"content":{"rendered":"

Great digital brands transcend borders. Whether in Chicago, Paris, or Singapore, today\u2019s consumers listen to music on Spotify, ride with Uber, and stay at Airbnb. Consumers are increasingly cosmopolitan, socially aware, and tech-native – everything Lemonade was built to be. <\/span><\/p>\n

That\u2019s why going global feels natural for us. <\/span><\/p>\n

So we\u2019re thrilled to announce that Lemonade is coming to Europe – our first major market outside of the United States. <\/span><\/p>\n

Europe, the birthplace of modern insurance, is one of the largest insurance markets globally, and is home to the two largest insurers worldwide – AXA and Allianz. (Both are investors in Lemonade and dear friends. We\u2019re kinda hoping they\u2019ll see our European launch as a boost to their investment, rather than as the challenge to their business we hope it becomes. \u263a\ufe0f\u00a0)<\/span><\/p>\n

Beyond its insurance <\/span>bonafides<\/span><\/i>, Europe is home to thriving tech ecosystems, and to countless people who wrote to ask that we come to their country. <\/span><\/p>\n

\"\"Those are reasons enough, though for me it runs a little deeper.
\n<\/span><\/p>\n

You see, as a Brit, I grew up on an Island that saw itself as at once part of Europe, and possessed of a \u2018Special Relationship\u2019 with the US (them were the days!). My 4 grandparents were born in 3 different continental countries, and my 23andme DNA test suggests that my family has been European for 1,000 years! Europe\u2019s a core part of my identity, and home to my grandmother, siblings, in-laws and many friends. Not to get too teary-eyed, but this is something of a homecoming for me.\u00a0\u00a0<\/span><\/p>\n

Bottom line is, for a whole bunch of reasons, we\u2019re ecstatic to come to Europe, look forward to engaging consumers across its countries and languages, and can\u2019t wait to work with European nonprofits for the next Lemonade Giveback<\/a>. \u00a0\u00a0<\/span><\/p>\n

Europe, forget everything you know about insurance!<\/span><\/p>\n

*Make sure you’re the first to know <\/a>when we come to your city!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Great digital brands transcend borders… and we\u2019re thrilled to announce we’re coming to Europe – our first major market outside of the US.<\/p>\n","protected":false},"author":11,"featured_media":4640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"puppies_section":[],"class_list":{"0":"post-4633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"post-hentry"},"acf":[],"yoast_head":"\nLemonade is Coming to Europe!<\/title>\n<meta name=\"description\" content=\"Great digital brands transcend borders; consumers are increasingly cosmopolitan, socially aware, and tech-native - everything Lemonade was built to be.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lemonade.com\/blog\/coming-to-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lemonade is Coming to Europe!\" \/>\n<meta property=\"og:description\" content=\"Great digital brands transcend borders; 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