{"id":6997,"date":"2019-09-05T12:08:19","date_gmt":"2019-09-05T12:08:19","guid":{"rendered":"\/blog\/?p=6997"},"modified":"2025-06-10T11:13:15","modified_gmt":"2025-06-10T11:13:15","slug":"creative-thinking-hacks","status":"publish","type":"post","link":"https:\/\/www.lemonade.com\/blog\/creative-thinking-hacks\/","title":{"rendered":"The Secrets Of Creative Thinking"},"content":{"rendered":"

Why is it sometimes so hard to come up with a creative idea?\u00a0<\/span><\/p>\n

Looks like we\u2019re not the only ones asking. Google searches for \u2018<\/span>How can I be more creative?\u2019<\/span><\/i> have increased steadily over the past 10 years, and LinkedIn recently named creativity the #2 most important job skill, behind cloud computing.\u00a0<\/span><\/p>\n

\"How<\/p>\n

When searching for creativity tips, you\u2019ll come across lots of articles claiming daydreaming, meditation, and relaxation<\/a> are keys to creative ideation. The traditional thinking goes: If you give your mind space, you\u2019ll dig into your subconscious, and magically pull out something good.\u00a0<\/span><\/p>\n

We weren\u2019t convinced, so we sat down with Lemonade co-founder and Chief Lemonade Maker Shai Wininger – a former design lecturer and a product leader – who watched hundreds of students and employees transition from \u2018ordinary thinkers\u2019 to \u2018creative thinkers,\u2019 just by harnessing the right framework.<\/span><\/p>\n

He sheds a unique light on driving creativity:<\/span><\/p>\n

\u201cFrom my experience, relaxed, unstructured thinking is the last thing you want when trying to spawn a creative idea. Thinking creatively requires a lot of energy – it\u2019s a boxing match between your left and right brain. The left side fights for logic, while the right side wants to lead with emotion, exploring the unknown.\u201d<\/span><\/i><\/p><\/blockquote>\n

So how can you get the left and right side of your brain to work together? It doesn\u2019t happen by coincidence; it\u2019s a deliberate action that requires a specific strategy.\u00a0<\/span><\/p>\n

Here are Shai\u2019s top hacks for thinking creatively.<\/span><\/p>\n

1. Limit yourself\u00a0<\/strong><\/h3>\n

One popular belief is that lack of boundaries is the key to creativity – where in fact, it\u2019s quite the opposite.\u00a0<\/span><\/p>\n

Unlimited freedom will cause your creative energy to spread too thin, depleting yourself before you reach a substantial breakthrough. Instead, Shai says to limit yourself to more structured thinking:<\/span><\/p>\n

\u201cTry to constrain yourself with boundaries. Start off by choosing one part of the general problem, even arbitrarily, and point all of your creative energy into that tiny spot.\u201d<\/span><\/i><\/p><\/blockquote>\n

Let\u2019s say you\u2019re thinking of a campaign for your artisanal hat business. Choose a boundary – like time of year, target audience, popular theme, and so on.\u00a0<\/span><\/p>\n

For example, focus on hats for guys with beards. Putting that constraint on yourself might lead you to think, <\/span>why only guys?<\/span><\/i> Then, you might come up with a campaign of female hat models with fake birds. Now, that\u2019s something that will surely grab people\u2019s attention.<\/span><\/p>\n

2. Give yourself permission<\/strong><\/h3>\n

One of the biggest obstacles to creative thinking is the fear of being rejected. This primal fear drives a lot of our professional insecurities, and often leads people to avoid big, crazy ideas.\u00a0<\/span><\/p>\n

Before you embark on a creative journey, Shai advises:<\/span><\/p>\n

\u201cMake sure you get enough artistic license to feel comfortable pulling out crazy ideas. You won\u2019t be able to come up with good stuff if you keep thinking about what others would think.\u201d<\/span><\/i><\/p><\/blockquote>\n

Don\u2019t be afraid to go crazy and think limitless.\u00a0<\/span><\/p>\n

3. Find your muse<\/strong><\/h3>\n

\"Thinking<\/p>\n

Creativity doesn\u2019t happen in a vacuum. To spawn creativity, you need to set up an environment conducive to creative thinking. Shai advises:\u00a0<\/span><\/p>\n

\u201cFigure out what brings out your creative flow. For some, it\u2019s working alone at night, with a glass of red wine in their hand. Others may need an audience.\u201d<\/span><\/i><\/p><\/blockquote>\n

While there\u2019s no hard-and-fast rule here, most people need to be in a relatively good mood <\/a>before sitting down to think creatively. Generally, positive moods enhance creative problem solving.<\/span><\/p>\n

4. Seek out inspiration<\/strong><\/h3>\n

There are no truly original ideas- if you\u2019re lucky, you might stumble on an original combination of ideas. Shai says:<\/span><\/p>\n

\u201cThe more ingredients you feed your brain, the better the chance of you stumbling upon a great, original blend.\u201d\u00a0<\/span><\/i><\/p><\/blockquote>\n

Where can you find inspiration? Chances are, for any issue you\u2019re tackling, there\u2019s a website dedicated for inspiration. If you\u2019re working on a UX project, start off with Awwwards or CSS Design Awards, or play around with a few products. Here\u2019s a helpful <\/span>list of creative sites<\/span><\/a>.<\/span><\/p>\n

Keep in mind there\u2019s a fine line between inspiration and imitation. When looking at other people\u2019s work, remember that the problem they\u2019re trying to solve is much different than yours. You\u2019re just window shopping.<\/span><\/p>\n

\"\"<\/p>\n

5. Write down your ideas<\/strong><\/h3>\n

Pick up a pen and paper, and write your goal in big letters on the first line. This way, you\u2019ll stay focused on your core framework. Then, start writing down ideas, Shai says:\u00a0\u00a0<\/span><\/p>\n

\u201cAfter you write your first idea down, consider it not good enough. Come up with 20 more, then figure out which one you liked and double down on that one.\u201d<\/span><\/i><\/p><\/blockquote>\n

As you write, don\u2019t judge your ideas or write complete sentences – that will only slow you down. Let your writing be your stream of creative consciousness within the framework you created.\u00a0<\/span><\/p>\n

Choose one idea that you like, and begin expanding on it. Ask yourself these tough questions:<\/span><\/p>\n

    \n
  • Does this idea move the needle in any shape or form?<\/span><\/li>\n
  • Will anyone actually care about this idea?<\/span><\/li>\n
  • Can this idea scale, or impact more than 1,000 people?<\/span><\/li>\n<\/ul>\n

    After expanding on your favorite idea, there\u2019s a good chance it won\u2019t pass these filters. That\u2019s why you should never get too attached to just one idea, so you don\u2019t feel tempted to hold onto it if it isn\u2019t optimal. Don\u2019t be afraid to throw it away and start fresh.<\/span><\/p>\n

    6. Go with the craziest ideas<\/strong><\/h3>\n

    Creativity requires permission to be open and fearless – not only from others, but from yourself. Once you have permission to think crazy, don\u2019t let the sky be the limit.\u00a0<\/span><\/p>\n

    Feeling confident is key to creativity. Avoid restrictive thoughts about what\u2019s allowed, and what\u2019s not. And then ultimately, choose the idea that transcends your usual comfort zone. Shai says:<\/span><\/p>\n

    \u201cYour craziest ideas are often your best. Even if it doesn’t work the first time, make sure you continue to push yourself to come up with borderline concepts. Like other things, it\u2019s a muscle that needs flexing.\u201d<\/span><\/i><\/p><\/blockquote>\n

    Don\u2019t play it safe.<\/span><\/p>\n

    7. Arrange a creative workshop\u00a0<\/strong><\/h3>\n

    When there are several stakeholders involved in the creative process, several short meetings won\u2019t help. They\u2019ll lengthen the creative process and interrupt your flow.<\/span><\/p>\n

    Instead, Shai says to hold a focused workshop to pull creativity from your team:<\/span><\/p>\n

    \u201cFind an inspirational setting. Put on some nice music, get the key stakeholders together, and do a long brainstorm session.\u201d<\/span><\/i><\/p><\/blockquote>\n

    One of the keys to a successful workshop is holding it outside of your office. If you hold a workshop inside your office, it won\u2019t work well. Not only is it full of distractions, but staying in the same environment makes it more difficult to break free from your typical thought patterns.\u00a0<\/span><\/p>\n

    Another key is fostering a creative environment. Be the first to blurt out an idea that breaks social norms, and be supportive when your coworkers do the same. If you create an environment that supports risk-taking, failure, and freedom of expression, you\u2019ll have greater creative output, according to a study by Harvard Professor Amy Edmondson.\u00a0<\/span><\/p>\n

    8. Embrace your inner misfit<\/strong><\/h3>\n

    When deciding on the right creative idea, here\u2019s a good filter: if you presented your idea in a corporate boardroom of suits and ties, would you get any weird looks? If the answer is no, you\u2019re probably not thinking creatively enough. As Shai says,<\/span><\/p>\n

    \u201cIf you live by everyone\u2019s standards, you won\u2019t break norms. Creativity comes from nonconformers, the people who are breaking the rules.\u201d\u00a0<\/span><\/i><\/p><\/blockquote>\n

    Now, go break some rules.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Spoiler: Creativity requires inspiration, structured thinking, and permission to think crazy, says Lemonade Co-Founder Shai Wininger.<\/p>\n","protected":false},"author":20,"featured_media":7003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"puppies_section":[],"class_list":{"0":"post-6997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifehacks","8":"post-hentry"},"acf":[],"yoast_head":"\nThe Secrets Of Creative Thinking - Lemonade Blog<\/title>\n<meta name=\"description\" content=\"Creative thinking requires energy, structured thinking, and permission to think crazy, says Lemonade Co-Founder Shai Wininger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lemonade.com\/blog\/creative-thinking-hacks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secrets of Creative Thinking\" \/>\n<meta property=\"og:description\" content=\"Lemonade Co-Founder Shai Wininger shares his creativity hacks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lemonade.com\/blog\/creative-thinking-hacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Lemonade Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lemonade\/\" \/>\n<meta name=\"author\" content=\"Team Lemonade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Secrets of Creative Thinking\" \/>\n<meta name=\"twitter:description\" content=\"Lemonade Co-Founder Shai Wininger shares his creativity hacks.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.lemonade.com\/blog\/wp-content\/uploads\/2019\/08\/creativity-hacks.png\" \/>\n<meta name=\"twitter:creator\" content=\"@lemonade_inc\" \/>\n<meta name=\"twitter:site\" content=\"@lemonade_inc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Lemonade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/\"},\"author\":{\"name\":\"Team Lemonade\",\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/#\\\/schema\\\/person\\\/3cfc8336d83e02464ba45881ceab5188\"},\"headline\":\"The Secrets Of Creative Thinking\",\"datePublished\":\"2019-09-05T12:08:19+00:00\",\"dateModified\":\"2025-06-10T11:13:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/\"},\"wordCount\":1279,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/creativity-hacks.png\",\"articleSection\":[\"life-hacks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/\",\"url\":\"https:\\\/\\\/www.lemonade.com\\\/blog\\\/creative-thinking-hacks\\\/\",\"name\":\"The Secrets Of Creative Thinking - 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