Zach K

NEW YORK, NY

Insured since Jan 2017

COFFEE ORDER

Iced coffee

ALBUM/PLAYLIST

Release Radar and Discover Weekly on Spotify

NYC SPOT

The Grey Dog

FAVORITE WEBSITE

YouTube

FAVORITE QUOTE

“Here's to the crazy ones. The misfits. The rebels. The troublemakers… ” - Steve Jobs

FAVORITE THING ABOUT LEMONADE

You took something complicated and made it easy!

What comes to mind when you hear ‘insurance’?

Complicated, archaic, parents, life, boring.

What about ‘Lemonade’?

All of those different startups that have taken an old thing and done it in a new way, with a modern aesthetic, like Casper, Warby Parker, Everlane, Allbirds, Away suitcases. Lemonade is in that group of startups.

Why did you get renters insurance in the first place?

Two reasons. First, my parents told me to get renters insurance, and I knew I’d regret it if I didn’t follow their advice. Second, I saw in an article, like the top 50 companies you should look forward to this year. I saw Lemonade was doing this complicated thing in an easy way, so I went on the website was like, ‘Wow, this makes a lot of sense.’ And then I followed the process and got an insurance policy!

How was your experience getting a policy?

It was really easy and straightforward. There weren’t too many questions, and there were small aspects of the design that felt delightful. I could tell someone really thought through this. I was like, ‘If they’re thoughtful about this, they’re probably thoughtful when something actually happens.’ So I took a bet, and I’ve been pleased so far.

Have you ever talked to your friends about Lemonade?

I told my roommate, and he got it. I also told a friend in passing because I was happy about it. But I’ve gotta be honest, it doesn’t come up much in conversation.

Anything else you’d like to add?

The thing I appreciate about Lemonade is that I get to forget about it, and I come back when I need it. I don’t get constant reminders. It feels like I’m in a good place.