Giveback is a cornerstone of Lemonade’s business model. When new renters, homeowners, and pet insurance customers sign up, they’re asked to select a charitable cause to support with leftover money from any unused premiums. (Find out more details here.)

In 2021, our Lemonade policyholders made it possible to donate $2,303,381 to over 65 nonprofits around the world. We couldn’t be prouder.

Plenty of companies pay lip service to change and social justice. But as a Certified B Corp and Public Benefit Corporation, Lemonade’s commitment to worthy causes that its customers care about is hardwired in its DNA.

This year, 7 charities are receiving a donation of over $100,000—including our largest-ever single donation of $295,785, going to the animal-focused charity SPCAI! To give you an idea of how Giveback has grown in a short period of time: Our total charitable donation of over $2.3 million for 2021 is a 4,232% increase over 2017’s.

Lemonade’s design and engineering teams put together an innovative and dynamic landing page where you can explore where all these donations went—you can check it out here.

Shay Davidson, a principal engineer at Lemonade, shared some technical insights about the new landing page and its kaleidoscopic motif. (If you’re not a design wonk, just nod your head politely…)

The dynamic, kaleidoscopic look of Lemonade’s 2021 Giveback page.

“Rather than building the page using a canvas or WebGL,” Davidson said, “we built it directly on the DOM in order to iterate quickly—and to be able to build a custom, responsive experience for all devices sizes, from mobile to 4K screens. We utilized modern browser features, like CSS variables and clip-path, to achieve a fluid ‘kaleidoscope’ pattern. To achieve the rotational effect, we interpolated the scroll position of the user on the page into a rotation value for the texture.” 🤯, indeed.

Scroll down to see where over $2 million worth of donations from our Lemonade community went!

You can also skip ahead to the type of charity you’re interested in:

Animal rights
Environmental groups
Civil rights
Global poverty
Mental health support


  • The SPCAI received $295,785 to help give life-saving care and shelter to rescue animals.
  • The Humane Society: $64,556 to help rescue dogs and cats from cruel conditions.
  • Pro Wildlife: $2,141 to provide food packages to endangered monkeys.
  • Deutscher Tierschutzbund: $1,197 to help rescue puppies.
  • Friends of Animals: $801 to support a chimpanzee rehabilitation project in Gambia.


  • American Forests received $118,559 to plant trees in critical ecosystems
  • Alliance for the Great Lakes: $16,787 to clear litter from beaches.
  • Plastic Soup Foundation: $4,945 to check cosmetics for microbeads.
  • San Bruno Mountain Watch: $45,262 to restore butterfly habitats.
  • Surfrider Foundation Europe: $1,424 to support coastal areas in Spain.
  • Trees for All: $1,561 to plant trees in the Netherlands and Ghana.
  • $71,064 to support fossil finance training.
  • Save the Bay: $5,590 to restore six wetlands sites around the San Francisco bay.
  • The Ocean Agency: $20,898 to promote ocean education.


  • Thorn received $57,136 to help protect children by removing abusive material online.
  • March For Our Lives: $16,552 to train students in gun violence prevention.
  • A21: $5,593 to provide trauma counseling sessions for trafficking survivors.
  • Clean Clothes Campaign: $2,224 to support workers in the global garment-supply chain.
  • ACLU: $89,264 to help uphold racial equality.
  • Reporter ohne Grenzen: $478 for a journalist’s medical fees


  • Feeding America received $65,659 to provide lunches to the hungry.
  • Citymeals on Wheels: $65,381 to deliver meals to homebound, elderly New Yorkers.
  • Malala Fund: $53,042 to help Brazilian students safely return to school during the pandemic.
  • Tafel Deutschland: $590 to serve meals to the needy.
  • Habitat for Humanity: $29,393 to build safe housing for underserved U.S. communities.
  • Viva con Agua: $10,890 to supply clean drinking water in Ethiopia.
  • New Story: $124,487 to build housing for those lacking safe shelter.
  • Deutsche AIDS-Stiftung: $191 to help feed children in Mozambique.
  • charity: water: $117,166 for clean water projects in Malawai.
  • Ärzte ohne Grenzen: $309 to supply food to children in crisis areas.


  • Direct Relief received $66,025 to provid Covid-19 medication to minority communities in the US.
  • CARE: $1,601 to deliver medication kits in Afghanistan.
  • American Red Cross: $88,114 to match blood donors for sickle cell disease.
  • CURE Childhood Cancer: $109,034 to provide child cancer patients with gene sequencing treatment.
  • DKMS: $1,919 to add stem cell donors to the German National Bone Marrow Donor Registry.
  • National Breast Cancer Foundation: $32,152 to administer mammograms.
  • Deutsches Rotes Kreuz: $118 to provide first aid in Yemen.
  • La Ligue contre le cancer: $1,760 to provide cancer patients with physiotherapy.
  • Via Hôpitaux de France: $2,276 to provide medical staff with a relaxation area.
  • Unicef: $809 to support fair vaccine distribution.
  • Memorial Sloan Kettering, via Cycle for Survival: $17,539 to sponsor a rare cancer research trial.


  • Teach For America: $43,543 to train teachers in high-need communities across the U.S.
  • Women in Need: $112,007 to teach STEM programming to homeless youth.
  • Start Coding: $2,521 to provide kids with coding courses.
  • City Year: $1,388 to tutor children in under-resourced schools.
  • Fairtrade Netherlands: $504 to educate young Dutch people in environmental practices.
  • Code to Inspire: $39,223 to buy laptops for female Afghan engineering students.
  • Emma’s Torch: $10,490 to provide job readiness classes to refugee students in NYC.
  • ReDI: $915 to provide computer skills training to disadvantaged children.
  • Pencils for Promise: $46,317 to supply clean drinking water to schools in Ghana, Guatemala, and Laos.
  • De Regenboog Groep: $1,872 to provide laptops to underserved Dutch residents.
  • Robin Hood: $28,050 to fund basic literacy training and G.E.D. test preparation for students.
  • Best Buddies: $32,555 to help IDD individuals become financially independent.
  • MEET: $57,042 to support a STEM summer camp for Israeli and Palestinian students.
  • Together We Rise: $8,454 to provide STEM resource kits to youth in foster care.


  • The Ali Forney Center: $33,804 to supply meals to homeless LGBTQ+ youth.
  • The Trevor Project: $104,358 to provide LGBTQ+ youth in crisis with confidential 24/7 counseling.
  • LSVD: $108 to distribute food to the LGBTQ+ community in Burundi.
  • Fondation Le Refuge: $503 to offer nights in safe shelters for LGBTQ+ youth.


  • TWLOHA: $63,930 to grant people free online and reduced-cost in-person mental health services.
  • Objective Zero: $10,234 to support veterans with mental health resources.
  • Shatterproof: $6,937 to provide victims with high-quality addiction treatment.
  • Crisis Text Line: $42,482 to fund emergency responses for those facing a mental health crisis.
  • Partnership To End Addiction: $18,750 to aid parents with a professional helpline.
  • Born This Way Foundation: $35,973 to train schools in teen mental health first aid.
  • NYSPCC: $9,448 to provide therapy sessions for children recovering from physical abuse and neglect.

…for a grand total of $2,303,381 donated to over 65 nonprofits around the world.

categories: #Giveback