Why I Tied My Hands

The problem is the system, and good intentions are no match. This challenge haunted us in the months leading up to founding Lemonade. The more we thought about it the more we became convinced that this was a classic game theory problem.

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#behavioral-econ #Lemonade101

The Cost Of Our Dishonesty

Trust is a public good- as long as we all contribute to it- we all benefit. But once we stop contributing, the system collapses. Fraud wins.

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#behavioral-econ #life-hacks

Saving 80% In 90 Seconds?

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

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#Lemonade101 #transparency

Transparency Chronicles Part 4: Social Impact In 100 Days

Long story short: instead of fighting with our customers over the same coin, we join our customers in fighting for a common cause.

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#behavioral-econ #transparency

Transparency Chronicles Part 3: The Insurance Update

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.

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#Lemonade101 #transparency

Transparency Chronicles Part 2: Lemonade’s First Quarter In Market

Today, in Part 2 our 2016 Transparency Chronicles, I’m sharing interesting metrics from our first quarter in market— Q4 of 2016.

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#transparency

The Lemonade Transparency Chronicles

2016 was an incredible year for Lemonade. Want the details? We will be revealing all in our Lemonade Transparency Chronicles.

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#Lemonade101 #news #transparency

Lemonade Sets New World Record

His coat was stolen on a sub-zero Saturday night. He hoped it might turn up, but six freezing days later Brandon despaired of finding it and did something no one has ever done: he took out his iPhone 7 and set a world record.

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#Lemonade101 #news

Lemonade Is Going Nationwide!

We’re super excited to announce that following our amazing launch in New York, Lemonade is now on track to open up for business across the US by the end of 2017.

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#Lemonade101 #news

The Secret Behind Lemonade’s Instant Insurance

I want to let you in on some of the secret stuff that drives our unique claims experience.

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#Lemonade101 #transparency

It’s Not Our Money

I wrote this simple but powerful statement in green whiteboard marker on my window above my desk, during my very first week with Lemonade.

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#Lemonade101

Lemonade Launch Metrics Exposed

What we’re about to do here doesn’t come easy. But I’ll do it anyway: here are some of the most interesting stats we gathered during our first 48 hours on air!

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#transparency

Hello World

Team Lemonade embarked on a journey to fix a broken system. A system that, for centuries, wanted to protect you when things went wrong, but often put you through hurdles and obstacles and left you stranded.

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#Lemonade101

Facebook Eats Insurance

When no witnesses are within earshot, insurance executives confess that pooling people into meaningful communities, instead of meaningless masses, is better for consumers.

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#behavioral-econ

World’s Only Public Benefit Insurance Company

Lemonade became a Public Benefit Corporation, a first for an insurance carrier!

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#news

The Honest Truth About Dishonesty

For the first time in ages someone is setting out to design an insurance experience with the aim of bringing out the very best in people. Dan Ariely is taking on insurance, and the industry may never be the same again.

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#behavioral-econ

Oh, Behave!

Today is a super exciting day for us, as we announce that Prof. Dan Ariely, a world leading behavioral economist, is joining our team as Chief Behavioral Officer!

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#news

It Takes Oxymorons To Make An A-Team

This motley crew bear the scars of decades of fighting the good fight. They’re channeling their angst to remaking the industry, pouring their century of combined experience into Lemonade.

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#news

World’s First P2P Insurance Company

Lemonade just stepped out of “stealth mode” and into the limelight, to launch as the first P2P insurance company in the world.

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#news