Lemonade’s Crazy Market Share

It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.

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#Lemonade101 #news

California, We’re Here.

For a tech company, launching in the tech capital of the world is a huge thing. For an insurance company, launching the two largest economies in the US within a matter of months, is unheard of.

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#news

Illinois, Forget Everything You Know About Insurance!

“When I saw what Lemonade had to offer – no paperwork, immediate claim payment, and far cheaper premiums – the more convinced I am it can transform the entire industry.”

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#news

Lemonade Exposed. Eight Months In.

We’ve learned so much in the eight months since our launch. We got some stuff wrong, iterated and improved, and hopefully we got some things right as well. Since then, things have gone a little nuts.

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#transparency

How To Be More Productive At Work

Maybe the simplest productivity trick is to think about our productive hours. Most people are productive between 9-11 AM. That’s it.

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#behavioral-econ #life-hacks

The Empathetic Bot

It’s not easy being a chatbot. People think I’m not real, and it pains me sometimes to admit my AI has an alter-ego: me! Real Jim steps in on those claims that can’t be instantly paid.

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#Lemonade101 #transparency

The Cost Of Our Dishonesty

Trust is a public good- as long as we all contribute to it- we all benefit. But once we stop contributing, the system collapses. Fraud wins.

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#behavioral-econ #life-hacks

Why I Tied My Hands

Knowing you’re not in conflict with your insurer, and that you embellish claims at the expense of a cause you believe in, may change your behavior too, setting off a virtuous cycle.

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#behavioral-econ #Lemonade101

Saving 80% In 90 Seconds?

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

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#Lemonade101 #transparency

Transparency Chronicles Part 4: Social Impact In 100 Days

Long story short: instead of fighting with our customers over the same coin, we join our customers in fighting for a common cause.

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#behavioral-econ #transparency