Stories About Life, Tech & Insurance

‘Guns’ is a polarizing topic, which is why most companies avoid it at all costs. But Lemonade was founded to make insurance into a social good, which requires being upfront about what we think ‘good’ is, and is not.

We set out to design the Lemonade system in a way that would endure any kind of platform we throw at it, whether it’s a mobile app, a cash register, or a car navigation system.

In honor of our one year anniversary, we’re launching a new product that will change the way people use their insurance. We call it Zero Everything™. No deductibles. No rate hikes. No worries.

If we prioritize our long-term goals over our short-term to dos, science says we’ll be happier, healthier, and more fulfilled. Here’s how to start.

They say imitation is the sincerest form of flattery. See which Big Insurance company (Geico, State Farm, Liberty Mutual?) is our greatest flatterer.

Building an insurance company means dealing with volumes of laws and regulations, nuanced requirements by state, different customer needs, capital, you get it. We lay out our latest underwriting stats, plus our big reinsurance partnership.

Today, we’re announcing a first of its kind insurance policy. One that puts the power formerly reserved to brokers and agents in the hands of all Lemonade customers!

Changing our customers’ view of insurance carriers will be hard. But trying to influence other insurers – our competitors – to also change, may be the most difficult challenge of all.