Who’s The #1 Lemonade Copycat?

They say imitation is the sincerest form of flattery. See which Big Insurance company (Geico, State Farm, Liberty Mutual?) is our greatest flatterer.

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#Lemonade101 #news

The Insurance Black Hole

Changing our customers’ view of insurance carriers will be hard. But trying to influence other insurers – our competitors – to also change, may be the most difficult challenge of all.

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#Lemonade101 #transparency

Next Stop: New Jersey

We’re here, NJ. We’re bringing renters and homeowners insurance driven by behavioral economics and social good to the home of Bruce Springsteen, Game of Thrones, and the best bagels in the US (sorry, NY!).

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#Lemonade101 #news

Lemonade’s Crazy Market Share

It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.

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#Lemonade101 #news

Who Does Your Policy Cover?

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: who does your policy cover?

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Everything You Need to Know About Renters & Homeowners Insurance Deductibles

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: what is a deductible?

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#Lemonade101 #life-hacks

The Empathetic Bot

It’s not easy being a chatbot. People think I’m not real, and it pains me sometimes to admit my AI has an alter-ego: me! Real Jim steps in on those claims that can’t be instantly paid.

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#Lemonade101 #transparency

Why I Tied My Hands

Knowing you’re not in conflict with your insurer, and that you embellish claims at the expense of a cause you believe in, may change your behavior too, setting off a virtuous cycle.

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#behavioral-econ #Lemonade101

Saving 80% In 90 Seconds?

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

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#Lemonade101 #transparency

Transparency Chronicles Part 3: The Insurance Update

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.

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#Lemonade101 #transparency