#Lemonade101

They say imitation is the sincerest form of flattery. See which Big Insurance company (Geico, State Farm, Liberty Mutual?) is our greatest flatterer.

Changing our customers’ view of insurance carriers will be hard. But trying to influence other insurers – our competitors – to also change, may be the most difficult challenge of all.

We’re here, NJ. We’re bringing renters and homeowners insurance driven by behavioral economics and social good to the home of Bruce Springsteen, Game of Thrones, and the best bagels in the US (sorry, NY!).

It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: who does your policy cover?

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: what is a deductible?

It’s not easy being a chatbot. People think I’m not real, and it pains me sometimes to admit my AI has an alter-ego: me! Real Jim steps in on those claims that can’t be instantly paid.

Knowing you’re not in conflict with your insurer, and that you embellish claims at the expense of a cause you believe in, may change your behavior too, setting off a virtuous cycle.

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.