Why We Sometimes Decline

As an insurance company, we have the responsibility to ensure we have your best interest at heart. We can’t sell something that isn’t right for you – that would be wrong.

Read more
#Lemonade101 #transparency

AI Eats Insurance

Tech companies gather thousands of times more data than traditional insurers, producing nuanced profiles of their customers and remarkably predictive insights. 

Read more
#Lemonade101 #transparency

The Rise Of The Autonomous Organization

There’s one area which is still largely ignored by AI innovation, and that is the organization itself.

Read more
#Lemonade101 #transparency

How Our Brain Decides To Get Insurance

Rational or not, when we decide to get insurance can be explained by science: we contemplate between risky alternatives based on ‘gains’ or ‘losses,’ rather than absolute outcomes.

Read more
#behavioral-econ #Lemonade101

Guns, And Why Lemonade Is Taking A Stand

‘Guns’ is a polarizing topic, which is why most companies avoid it at all costs. But Lemonade was founded to make insurance into a social good, which requires being upfront about what we think ‘good’ is, and is not.

Read more
#Lemonade101 #news #transparency

Introducing The Lemonade Insurance API

We set out to design the Lemonade system in a way that would endure any kind of platform we throw at it, whether it’s a mobile app, a cash register, or a car navigation system.

Read more
#Lemonade101 #news

The Ultimate Guide to Renters Insurance Coverage, Made Easy

A lot of renters insurance companies talk about protecting you from fire, vandalism, etc. But it’s a little misleading.

Read more
#Lemonade101 #life-hacks

Zero Everything

In honor of our one year anniversary, we’re launching a new product that will change the way people use their insurance. We call it Zero Everything™. No deductibles. No rate hikes. No worries.

Read more
#Lemonade101 #news

Who’s The #1 Lemonade Copycat?

They say imitation is the sincerest form of flattery. See which Big Insurance company (Geico, State Farm, Liberty Mutual?) is our greatest flatterer.

Read more
#Lemonade101 #news

The Insurance Black Hole

Changing our customers’ view of insurance carriers will be hard. But trying to influence other insurers – our competitors – to also change, may be the most difficult challenge of all.

Read more
#Lemonade101 #transparency