Guns, And Why Lemonade Is Taking A Stand

‘Guns’ is a polarizing topic, which is why most companies avoid it at all costs. But Lemonade was founded to make insurance into a social good, which requires being upfront about what we think ‘good’ is, and is not.

Read more
#Lemonade101 #news #transparency

Introducing the Lemonade Insurance API

We set out to design the Lemonade system in a way that would endure any kind of platform we throw at it, whether it’s a mobile app, a cash register, or a car navigation system.

Read more
#Lemonade101 #news

The Ultimate Guide to Renters Insurance Coverage, Made Easy

A lot of renters insurance companies talk about protecting you from fire, vandalism, etc. But it’s a little misleading.

Read more
#Lemonade101 #life-hacks

Zero Everything

In honor of our one year anniversary, we’re launching a new product that will change the way people use their insurance. We call it Zero Everything™. No deductibles. No rate hikes. No worries.

Read more
#Lemonade101 #news

Who’s The #1 Lemonade Copycat?

They say imitation is the sincerest form of flattery. See which Big Insurance company (Geico, State Farm, Liberty Mutual?) is our greatest flatterer.

Read more
#Lemonade101 #news

The Insurance Black Hole

Changing our customers’ view of insurance carriers will be hard. But trying to influence other insurers – our competitors – to also change, may be the most difficult challenge of all.

Read more
#Lemonade101 #transparency

Next Stop: New Jersey

We’re here, NJ. We’re bringing renters and homeowners insurance driven by behavioral economics and social good to the home of Bruce Springsteen, Game of Thrones, and the best bagels in the US (sorry, NY!).

Read more
#Lemonade101 #news

Lemonade’s Crazy Market Share

It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.

Read more
#Lemonade101 #news

Who Does Your Insurance Policy Cover?

Lemonade 101 explains the terms and concepts of your renters or homeowners insurance policy. This time, we tackle the question: who does your policy cover?

Read more
#Lemonade101

Everything You Need to Know About Renters & Homeowners Insurance Deductibles

Lemonade 101 explains the terms and concepts in your renters or homeowners insurance policy. This time, we tackle the question: what is a deductible?

Read more
#Lemonade101 #life-hacks