Why I Tied My Hands

The problem is the system, and good intentions are no match. This challenge haunted us in the months leading up to founding Lemonade. The more we thought about it the more we became convinced that this was a classic game theory problem.

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#behavioral-econ #Lemonade101

Saving 80% In 90 Seconds?

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

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#Lemonade101 #transparency

Transparency Chronicles Part 3: The Insurance Update

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.

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#Lemonade101 #transparency

The Lemonade Transparency Chronicles

2016 was an incredible year for Lemonade. Want the details? We will be revealing all in our Lemonade Transparency Chronicles.

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#Lemonade101 #news #transparency

Lemonade Sets New World Record

His coat was stolen on a sub-zero Saturday night. He hoped it might turn up, but six freezing days later Brandon despaired of finding it and did something no one has ever done: he took out his iPhone 7 and set a world record.

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#Lemonade101 #news

Lemonade Is Going Nationwide!

We’re super excited to announce that following our amazing launch in New York, Lemonade is now on track to open up for business across the US by the end of 2017.

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#Lemonade101 #news

The Secret Behind Lemonade’s Instant Insurance

I want to let you in on some of the secret stuff that drives our unique claims experience.

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#Lemonade101 #transparency

It’s Not Our Money

I wrote this simple but powerful statement in green whiteboard marker on my window above my desk, during my very first week with Lemonade.

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#Lemonade101

Hello World

Team Lemonade embarked on a journey to fix a broken system. A system that, for centuries, wanted to protect you when things went wrong, but often put you through hurdles and obstacles and left you stranded.

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#Lemonade101