If you’ve ever heard of the “Ides of March,” you probably know it’s something to beware of. But did you know it actually has to do with finances?

While the Ides are most famous for the death of Julius Caesar,  the Romans considered this a time for settling debts. Fitting, as March is the month we start thinking about some accounting of our own – taxes.

But beyond “beware,” April 17th (typically April 15th)  is a day many of us dread. Tax Day.

Did you know one in four tax returns get filed within two weeks of the IRS deadline? That comes out to around 42.5 million households! And those numbers don’t even include extensions (which, by the way, is an additional 10 million).

Now get this: according to Google Trends, “procrastination” peaks in popularity each year from March through late April. Surprising? We think not.

Correlation between procrastination and taxes

It begs the question: why do most people wait until the last minute to do taxes? First off, if you miss the deadline, you’ll end up paying an extra 5% per month. Also, your chances of overpaying are much higher when you do things last minute.

So, how can we beat procrastination once and for all and get our income taxes in on time? We’re going to break it down, backed by behavioral science, of course:

Why we procrastinate

Think of a your one friend you have who’s a tokena procrastinator. What do you think is the main factor behind his or her behavior? Laziness? Overconfidence? Lack of understanding around where to begin on a task? Adrenaline junkie? While one of these may seem like the root of your friend’s issue, it isn’t. It’s just side a effect.

According to Lemonade’s Chief Behavioral Officer Dan Ariely, your run-of-the-mill procrastinator simply struggles with misaligned incentives between short-term rewards and long-term goals; favoring short term feelings over their future self.

Studies concur. Poor financial choices, like putting off paying taxes, are associated with high levels of in-the-moment-living. (American Psychological Association) Combine this with the fact that the strongest predictor of smart financial decisions is not our level of financial literacy – it’s how often we stop to think about the future.

Read: you’re not alone – even financial advisors or economists may have some trouble when it comes to filing their taxes! It simply depends on how future-minded they are.

It’s difficult for our brains to think about our future selves. Our brains show the same neurological activity thinking about their future self as when thinking about a complete stranger. (Hershfield, Hal & Wimmer, G Elliott & Knutson, Brian. 2008)

Long story short, when you’re given the choice between new sneakers for yourself, or being debt free in the next five years, you’ll probably go with the shoes because your “debt free self” is a complete stranger.

Breaking the cycle

They say the first step to breaking a habit is admitting you have a problem. We demur. The first step to kicking your tax procrastination habit is publicly declaring when you’re gonna pay up!

Research by Prof. Ariely found a strong correlation between making a public commitment and following through on your stated goal.

How to go about creating this public commitment? We suggest posting about your goals on social media – or even doing a countdown – and tagging your friends (pay it forward, right?). Not a fan of the social approach? Tell your roomie or family that you’ll finish up your 1040 by a certain date, and to be ready to go out and celebrate (on you!). This way, you’ll be accountable to others, and will feel more energy and motivation to get it done on time.

Pro tip? To see what’s due, and when, take a look at this handy guide by The Balance.

Public declaration made. Now what? It’s time to take another look at those long term financial goals (i.e. being debt free, saving for a mortgage, putting money aside for your children’s’ college fund) and examine how you can make concrete progress towards reaching them every week.

Ever made a list of stuff that you knew you could check off super easily? Ever put “making a list” on a list? No judgement here. That said, it’s so easy to stuff your calendar full of little tasks, meetings, and errands.

Truth: Checking these things off the list will give you a false sense of accomplishment. It’ll give you the temporary sense of “I’m I getting [email protected]# done ninja,” but in reality, you’ll have just accomplished tasks that don’t have a whole lot to do with your overarching goals. Meeting a friend for lunch and picking your laundry up at the cleaner aren’t exactly steps towards securing a better financial future.

There are, however, concrete hacks and tricks to get yourself out of procrastination mode, backed by behavioral science, of course.

Getting to the zen of taxes

If you want to beat procrastination and make better long-term choices, you have to find a way to make your present self act in the best interest of your future self. Here are a few tips from some of our favorite scientists:

1. Visualize your future self

In a psychological study, one group of college students was shown images of their own faces, digitally altered to appear 50 years older. The second group was shown unaltered images of themselves. Those shown a glimpse of their future selves said they would allocate about 30% more money on average to their 401(K) than the students who were shown pictures of their current selves.

Visualization of you future self - lemonade blog

Magnus Herschfield, the pioneer of this study, concluded,  “anything that we can do that will increase how concrete and salient our future self is – that’s the type of thing that can help us make better decisions.”

Takeaway: when it comes time to sit down and do your taxes, picture your debt-free self planning a vacation to some warm, exotic destination. It’ll help you power through. Alternatively, if you need a little help, or require a visual, try downloading an aging app on your phone, take a selfie, age yourself, and keep it handy in event of procrastination.

2. Use days as your unit of measurement

Psychologists Neil Lewis of the University of Michigan and Daphna Oyserman of the University of Southern California examined the dissonance between long term goals and short term behavior in a recent study published in Psychological Science. They found that if people considered far-off events from the perspective of days rather than months, or years, they acted more quickly.

In one of the studies, half of the participants were instructed to imagine they had a newborn child that would begin college in 18 years; the other half in 6,570 days. In alignment with the original hypothesis, “parents” who considered their “children’s” college from the perspective of “days” planned to start saving four times sooner than their counterparts planning from a “years” perspective.

Now let’s apply this to your income taxes. Here’s a schedule of all major tax due dates:

schedule of tax form due dates 2018 - lemonade blog

Next step: start a countdown! Our suggestion is to set a reminder each day that tells you the number of days you have left. Sound annoying? Try a weekly or monthly reminder, but just make sure to use days rather than weeks or months are your unit of measurement!

3. Automate the tasks you tend to procrastinate

Another way to get better at prioritizing your future self is to make it your default option. Saving is one of the biggest things people ignore when thinking about their future selves. Why save now when you can start planning your next vacay, or have that swanky dinner out with your friends? Inability to save is also a big reason people procrastinate taxes. When you owe the IRS a big chunk of change, it’s hard to fork over the cash, especially when you haven’t saved up. How to fix this?

“The lesson from behavioral economics is that people only save if it’s automatic,” said behavioral economist and Nobel Prize winner Richard Thaler. “If you want to help people accomplish some goal, make it easy.” Dan Ariely agrees. “We should just take [15, 20, or 25% of our salary] out of our paycheck directly, automatically, without paying attention. Put it into a different account, don’t think about it.”

Once you have a nice buffer in the bank, it’s a whole lot easier to pay your taxes on time. We like Prof. Ariely’s recommendation of automatically setting 15% aside each month; in addition, it’d be smart to set aside a small piece of any cash windfalls, or unexpected gains you may receive throughout the year – it may even come in the form of a tax return!

Fun facts: about eight out of every ten tax returns filed in 2013 got a refund and, according to The Conversation, there is an 85% chance you either owe nothing or will get money back, which gives you better odds that many state lotteries!

Another thing to “automate,” if you just cannot bring yourself to sit down and crunch the numbers, is the tax process itself. Long gone are the days of scribbling numbers down on a handful of IRS forms and schedules – there are tons of apps out there that’ll help you with filing your taxes and they are just getting better and better. Intuit’s TurboTax app and H&R Block’s mobile app are both great options, not to mention personally tested by some of us here at Lemonade HQ.

Taxes have never been faster or easier to check off your to-do list. It’s up to you to make a declaration, set a date, and when you feel that itch of procrastination creeping up, visualize your future self.

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