At Lemonade, we set out to create an insurance company driven by social good – and that meant no marketing fluff or philanthropic giveaways. Instead, we wanted to build a different system – one that would bring out the best in all of us, and that would have social impact embedded in its very foundations.
That’s what the Lemonade Giveback is all about.
Unlike any other insurance company, we donate all unclaimed premiums to charity. What does that mean? We take a flat fee from your monthly premium, use the rest to pay claims, and give back what’s left to causes you care about each July. So that annual donation doesn’t come directly from your pocket – instead, it comes from the good behavior and good fortune of the Lemonade community.
Want to dive deeper? Read on for everything you ever wanted to know about the Lemonde Giveback program- and for the entire list of Lemonade’s Giveback charities, scroll down.
Here’s a quick preview of what we’ll cover:
- What is the impact of Lemonade’s Giveback?
- How does Giveback really make Lemonade different?
- The Lemonade Giveback nonprofits
The Impact of Lemonade’s Giveback
Since the Lemonade launch in September 2016, there have been two Givebacks. In 2017, Lemonade donated over 10% of its revenue to 14 Giveback causes, which amounted to over $50,000.
In 2018, the Lemonade community donated over $162,000. Here’s how it helped:
- Teach for America received $28,289 for their STEM program, which trains and places 2,300 teachers in classrooms nationwide.
- The ACLU received $9,290 to tackle LGBTQ+ discrimination.
- The Robin Hood Foundation received $29,084 to fund meals for hungry New Yorkers.
- The Breast Cancer Research Foundation received $7,477 to fund advances in research, prevention, and treatment.
How Giveback Makes Lemonade Different
Our Giveback program does more than just allow our Lemonaders to support causes they care about. It also changes the relationship between us (the insurer) and our Lemonaders, by aligning our interests.
Let us explain: Traditionally, insurance companies make money by saying ‘no’ to claims. Every dollar they pay out in claims is a dollar less to their bottom line. This creates an inherent conflict of interest between insurers and their customers, a system our Chief Behavioral Officer Dan Ariely says is designed to bring out the very worst in people.
Lemonade is different. By taking a flat fee and using the rest to pay claims, we’re never in conflict with our customers. If there’s leftover premium, it goes to charities chosen by Lemonaders themselves- so Giveback is baked into our business model.
In other words, Giveback ties our hands, so we’ll never be in a position where we’re deciding between making money and approving claims. We’ll never fight over the same coin.
When your unused dollars go to charity, it’s not an extra payment from your pocket. It’s simply due to your good fortune and good behavior – your unclaimed dollars roll over to make a difference for someone else in this universe.
The Giveback model predicts that not every group will get a Giveback every year, but we hope most groups will have more good years than bad.
Social impact is a guiding value at Lemonade. We are a proud member of the B-Corp community, and one of the world’s only public benefit insurance companies. Our goal is not only to make insurance easy, simple, and instant – but a social good rather than a necessary evil. We want to make it easy for you to do good.
Check out some of the things our Lemonaders are saying about Giveback:
If you already have a Lemonade policy but haven’t selected your Giveback cause, make sure you download the Lemonade app. You’ll be prompted to pick a cause you care about and will have the opportunity to read more about each one. If you don’t have Lemonade yet, scroll through our list of causes below, choose one you’re passionate about, and get a Lemonade policy in seconds. If you get a policy through one of the links below, you’ll automatically be assigned that cause for your Lemonade Giveback.
The Lemonade Giveback List of Nonprofits
A21 is on a mission to end slavery. Fueled by radical hope, A21 strives for a future where human beings everywhere will be rescued from bondage and completely restored. Their aim is to eradicate human trafficking through awareness, intervention, and aftercare.
Since 1920, the ACLU has defended and preserved the individual rights and civil liberties guaranteed by the Constitution and US laws for all Americans. Their recent initiatives have focused on family reunification, restoring voting rights, safeguarding access to abortion, and supporting equal rights for LGBTQ+ people.
The Ali Forney Center (AFC) was created in memory of Ali Forney, a gender-nonconforming homeless teen who was murdered on the streets of Harlem at the age of 22. The AFC Drop-In Center is the nation’s first 24-hour drop-in program, where LGBTQ youth can come for meals, showers, clothing, HIV support, mental health services, and case management at any time – day or night.
The Alliance for the Great Lakes works to ensure the Great Lakes remain safe and healthy. From clean-ups to classroom visits to their annual ‘Great Blue Benefit,’ they utilize a community approach to push initiatives that protect the Great Lakes for today and tomorrow, such as the federal ban on microbeads in personal care products.
American Forests has been restoring forests for more than 140 years and is currently active in all 50 states. They strive to create healthy and resilient forests that deliver essential benefits for climate, people, water, and wildlife. Some current initiatives include creating forest solutions for climate change, restoring critical habitats, and creating healthy watersheds.
The American Red Cross prevents and alleviates human suffering in the face of emergencies. They’re world leaders in disaster relief, blood donation, health and safety courses, programs for veterans and their families, and international aid. From days of service to local initiatives, the American Red Cross is there to help in the face of disaster.
Best Buddies utilizes their community of volunteers to create opportunities for people with intellectual and developmental disabilities. They’ve organized chapters of Best Buddies in middle schools, high schools, and colleges that operate as student-run friendship clubs to help students pursue integrated employment, leadership development, and inclusive living.
Center on Addiction believes the solution to the American substance use and addiction issue lies in prevention, treatment and government action. They work to empower families, advance effective care, shape public policy, and eliminate the stigma surrounding addiction in American culture.
Citymeals helps provide weekend, holiday, and emergency meals to elderly New Yorkers who can no longer shop or cook for themselves. Their Mobile Food Pantry program delivers weekly bags of grocery staples to New York’s most at-risk elderly, and their Fresh Produce program supplements regular meal deliveries with fresh fruits and vegetables from local farmers.
Code to Inspire is the first coding academy for girls in Herat, Afghanistan. By offering coding courses, access to technology, professional resources, and job placement, they enable women in Afghanistan to seek employment. CTI changes women’s lives by empowering them as they develop financial and social independence.
charity: water’s mission is to bring safe, clean drinking water to every person in the world. They work with local experts to fund their community-owned water projects. From hand-dug wells to purification systems to BioSand filters, charity: water has changed the lives of thousands of communities in more than 25 countries.
Since 1975, CURE has worked to increase the survival rate of all children with cancer, the leading cause of death by disease in children. They’ve helped transform the survival rate from 20% to nearly 80%. CURE conquers childhood cancer through funding targeted research and supporting patients and their families.
Evolve Creative Alliance (ECA) partners with public and charter schools in the metro NYC area to provide alternative curricula. Their programs help students meet statewide academic standards, and help students foster creativity and develop individual identity.
MEET brings together young Israeli and Palestinian leaders to create positive change through technology and entrepreneurship. By having students work together using innovative problem solving, MEET hopes to foster better relations that will help create a positive social and political impact in the Middle East.
New Story builds safe homes for families in need, which enables them to focus on income and pursue a higher quality of life. They’ve built over 1,600 homes for families in Haiti, El Salvador, Bolivia, and Mexico. With their 3D home printer, they’ve recently cut the costs and production time for building homes – in just 24 hours, they build a home for $4,000.
The New York Society for the Prevention of Cruelty to Children (NYSPCC) focuses on providing best practice counseling, legal, and educational support to NYC’s most vulnerable children. Through a healthy mix of innovation and compassion, NYSPCC responds to the complex needs of abused and neglected children.
Pencils of Promise (PoP) builds schools, programs, and global communities for the 250 million children who lack basic reading, writing, and math skills worldwide. A data-driven organization, PoP helps kids view their education as a powerful tool to change their lives and the world.
Robin Hood finds, funds, and creates programs and schools for families in NY’s poorest neighborhoods. Since 1988, Robin Hood has raised more than $2.5 billion to provide hundreds of New Yorkers with vital services such as shelters, soup kitchens, and job training programs.
Save The Bay protects, restores, and celebrates the San Francisco Bay. They protect the Bay from pollution and invasive shoreline development and aim to inspire the next generation of environmental leaders by educating students through community and educational programs.
Shatterproof reduces the devastating impact of alcohol and drug addiction on families across the U.S. By mobilizing families affected by addiction they allow individuals to make their voices a part of federal and state advocacy battles, help to shatter the stigma surrounding addiction and provide support to other families dealing with addiction.
SPCA International (SPCAI) works to stop the abuse and suffering of animals through innovative programs that serve both animals and their human caretakers. Their mission is for all animals to live a life free of cruelty and suffering. SPCAI supports independent animal shelters and promotes the safety of animals through alliance building, information networking, and national and international programs.
Teach for America’s mission is to enlist, develop, and mobilize some of the most promising future leaders in the United States to provide outstanding education for kids. They believe a child’s life should not be determined solely by the circumstances he or she was born into.
Thorn targets sex trafficking and sexual abuse. They believe every new platform and technology has the potential to enable an abuser, so Thorn utilizes that same tech to stop sexual abuse and sex trafficking. They build powerful products, lead new programs, maintain essential resources, and develop awareness campaigns to tackle the issue from all sides.
To Write Love on Her Arms (TWLOHA) is a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, and inspire, and invests directly in treatment and recovery by donating to more than 100 organizations that align with their values.
Together We Rise strives to improve the lives of children in foster care who often find themselves neglected by the public. Through their fundraising and network of passionate volunteers, Together We Rise gives foster youth the resources they need, and educates volunteers on issues surrounding the foster care system.
Transfernation is an on-demand food rescue platform serving the NYC area. By using their app, community members can request a pickup for untouched extra food, and delivery to the closest local feeding program to help combat food waste.
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25. Donations go to advocacy efforts, training for a record number of crisis counselors, and strengthening the 24/7 Lifeline.
Women in Need (WIN) transforms the lives of homeless women and their children in NYC by providing a holistic solution of safe housing, critical services, and the programs they need to succeed on their own. By empowering women to regain their independence, WIN helps them and their children build new opportunities and a better future.
Youth Speaks works with young people to find, develop, and present their voices as creators of societal change by combating illiteracy, isolation, alienation, and silence. They produce local and national youth poetry slams, festivals, and reading series, alongside comprehensive arts-in-education programs.
Btw, if you don’t see your favorite cause on our list, let us know – we’d love to see if we can help support them too through our Giveback program. Drop us a line at [email protected]