It’s the craziest thing: in the State of New York, Lemonade appears to have overtaken Allstate, GEICO, Liberty Mutual, State Farm and the others in what is probably the single most critical market share metric of all.
His coat was stolen on a sub-zero Saturday night. He hoped it might turn up, but six freezing days later Brandon despaired of finding it and did something no one has ever done: he took out his iPhone 7 and set a world record.
Team Lemonade embarked on a journey to fix a broken system. A system that, for centuries, wanted to protect you when things went wrong, but often put you through hurdles and obstacles and left you stranded.