# transparency

We’ve learned so much in the eight months since our launch. We got some stuff wrong, iterated and improved, and hopefully we got some things right as well. Since then, things have gone a little nuts.

It’s not easy being a chatbot. People think I’m not real, and it pains me sometimes to admit my AI has an alter-ego: me! Real Jim steps in on those claims that can’t be instantly paid.

Incumbents find the idea of a 560% price gap unsettling. Understandably. I get it. That’s why I’m writing this post.

Long story short: instead of fighting with our customers over the same coin, we join our customers in fighting for a common cause.

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.

Today, in Part 2 our 2016 Transparency Chronicles, I’m sharing interesting metrics from our first quarter in market— Q4 of 2016.

2016 was an incredible year for Lemonade. Want the details? We will be revealing all in our Lemonade Transparency Chronicles.

I want to let you in on some of the secret stuff that drives our unique claims experience.

What we’re about to do here doesn’t come easy. But I’ll do it anyway: here are some of the most interesting stats we gathered during our first 48 hours on air!