Life insurance is a way to help ensure that your loved ones are taken care of if you’re no longer around.

If you’re reading this, we’re guessing that you’re a savvy consumer. You know you have to insure your car, and your house. Maybe, though, it hasn’t occurred to you to insure your greatest asset of all—your very life, and your family’s future financial protection.

why life insurance

Of course, any conversation about life insurance is ultimately a conversation about death. We know it’s stressful to think about, you know, the worst thing, but we also know you want to be prepared if the unexpected happens. 

If you haven’t seriously considered life insurance before, you’re not alone. Maybe you think it’s too complicated, or that signing up involves too many hoops to jump through. 

Maybe you’re worried that getting a policy always requires a medical exam (that’s not the case!). Maybe you’re in your twenties or thirties and share a common misconception: that you’re too young to need life insurance.

According to the experts at Life Matters and LIMRA, who have been surveying Americans for a decade, fewer than six out of ten Americans carry life insurance. Half of those who do carry it don’t have enough coverage to ensure that their plan’s payout (the ‘death benefit’) would give ample financial support to their surviving loved ones. 

The Life Matters/LIMRA folks also report that many people just think life insurance is too expensive, and so they don’t bother with it.

But fortunately, Lemonade offers policies that start at just $9/month. That’s less than you’d spend on a Netflix or Spotify subscription, or even just a very, very fancy cup of coffee. Plus there’s no fuss, and no medical exam.

Now, how does it work? We’ll explain all the basics in this article, but here are a few keys point if you want to skip ahead:

What is life insurance, really?

What are the two main kinds of life insurance?

How much life insurance do I need?

How time-consuming is it to sign up for life insurance?

What is life insurance, in simple terms?

It’s a pretty simple concept. You pay your life insurance company (your ‘insurer’) a monthly fee (a ‘premium,’ in insurance-speak), and, if something happens, a payout (‘death benefit’) goes to the person, people, or organization of your choosing, for them to use however they see fit. Those who you designate to receive the death benefit are known as your beneficiaries

life insurance cost

Think all of this is outside of your budget? As we mentioned, policies offered by Lemonade start at $9 a month, and you can get a policy for 10 to 30 years, ranging from $50,000 to up to $1,500,000 of coverage. (FYI, when we talk about ‘how much coverage’ a plan has, we’re really talking about the total value of the death benefit your beneficiaries would receive.) 

For example, if you have a young daughter with hopes to head off to college, life insurance can help pay for tuition when the time comes. If you’re the main breadwinner in your household, you might use life insurance to help your partner make mortgage payments in the case of your death. If you co-own a business, you might even use it to ensure your colleague can keep the business afloat in your absence. 

Who can receive the payout from my policy, and how does it work?

There’s flexibility in how the death benefit can be paid out. You can split the benefit between multiple beneficiaries—for example, several children—either equally or in proportion to what you see as their varying need. 

Your beneficiary doesn’t have to be an immediate relative. You can name a domestic partner, fiance, ex-spouse, sibling, parent, grandparent, or business partner as a beneficiary, for example. They just to have what’s called ‘insurable interest,’ meaning that they’d be negatively affected in a financial sense if you were to pass.

If there’s a charity you’ve always wanted to support, you could designate those do-gooders you’ve always admired as your beneficiaries.

As a major bonus to the recipient, the payout isn’t subject to income tax when reporting to the IRS.

What’s the difference between term life insurance and permanent life insurance (like whole life’ insurance)?

We go into it in much greater detail here, but it’s easy to understand the basics. 

Term life insurance can tend to be cheaper and simpler. Once locked in, premiums never change. This is the type of plan that Lemonade offers.

Permanent life insurance—of which ‘whole life’ insurance is a common option—can be much more expensive. It comes in a number of varieties. These policies cover you for your entire life, and for the most part offer a guaranteed payout upon death. You’ll also build some additional cash value over the years.  

A term life insurance policy, as the name suggests, covers a specific amount of time and only pays out should you check out during that specific term. Since term life insurance is often cheaper, in order to keep it that way, insurers often don’t refund premiums should you outlive the term of the policy. If you do, there’s no death benefit payout. 

Can you give me an example of how this works?

Of course!

Here’s one scenario: Suppose you’ve just had a child, and you want to make sure that she has enough to get her through college by putting aside, say, $100,000. 

life insurance college

You might want to buy a life insurance policy in that amount that’s good for (has a ‘term’ of) a certain period of time—say, ten or twenty years. If you should pass away within that window, before she dons the cap and gown, her education is still covered. This policy would be less expensive than one that will last your whole life, but, again, once that ten or twenty years is up, the policy expires. 

Whole life, on the other hand, has higher premiums per month, but never expires. If you’ve bought a million-dollar policy, it pays a million dollars tax-free to your chosen recipient(s) when you pass away.

How much life insurance do I need?

What amount of coverage should you get? Here’s where you get out your calculator. 

But first, when buying life insurance, you need to ask a few questions. What and whom do you want your death benefit to cover? 

If you’re thinking about supporting your loved ones for years after your passing, think about what their annual costs are now, and estimate what they are liable to be in the future, including expenses like mortgage or rent, car payments and an education as well as everyday items like clothes and food. Consider your own funeral expenses (bummer, we know). You might also factor in items beyond bare necessities, like family vacations.

Once you’ve come up with a figure, you can subtract the assets your family will continue to have even if you’re not in the picture, such as your spouse’s income and any cash reserves. The resulting number is a good place to start in terms of the value of the policy, aka the amount of the death benefit, you’ll want to take out.

Pro Tip: Many people suggest a good rule of thumb to start with, if you want to get a quick ballpark figure: Multiply your gross income by 10 or 15, then add $100,000 for the cost to send each of your children to college.

What if I already have life insurance through my job?

It’s possible that you already have life insurance, through the group policy you signed up with through an employer.

If so, that’s a nice perk! But look at the fine print again. That life insurance policy typically doesn’t offer nearly the death benefit you might hope for, since the premiums are very, very low. This kind of policy, called a group life insurance policy, usually provides at maximum two times the policyholder’s salary. It’s a nice supplement, but for true protection, you’ll probably want to get an additional life insurance policy. 

What are the first steps toward getting a life insurance policy?

Even into the 21st century, applying for a policy quote can still be a drag. Many insurance companies require prospective clients to undergo a complete medical exam, including waiting for results from lab work, and providing a great deal of information—like a motor vehicle report, medical background check, and prescription history—in order to get a life insurance quote. 

Lemonade offers life insurance without a medical exam, and skips over that whole headache. Instead, all that’s required is a series of questions, answered online, that helps us decide what life insurance coverage we might be able to offer you. 

We ask about your lifestyle and health, and crunch numbers on some additional info, like your medical history, prescriptions, and prior experience with insurance. This replaces the info we’d need from a medical exam. And it allows us, as long as you’re approved, to get you set up fast. Who doesn’t love fast?

What things might affect my life insurance quote?

Here are some factors that could lead to a more affordable quote.

  • Healthier, younger people, less likely to incur a payout anytime soon, are cheaper to insure
  • Women have a longer life expectancy… sorry to break it to you, my dudes… so their rates are lower
  • Insurers will also ask you about any risky hobbies (skydiving and mountain climbing are fun, no doubt, but they may raise a few eyebrows) or occupations (we know, being a ninja offers high job satisfaction, but you have to admit, it’s not the safest gig)
life insurance risks

Pro tip: Keep in mind that it’s worth it to apply for a term life policy when you’re younger and healthier, since your monthly premiums won’t change once they’re locked in.

How would my beneficiary file a claim?

We make filing a claim simple, so that on top of everything else, your loved ones don’t have to go through major hassles to receive the death benefit.

They’ll just have to request a claim form, which Lemonade provides online for their convenience. They’ll then send in a copy of the death certificate, and the funds will be paid in a lump sum within a few weeks, though it may take longer for the insurance company to evaluate the claim.

What isn’t covered by my term life policy?

It’s important to answer all questions accurately and truthfully when signing up for a policy, since incorrect information could jeopardize claims payment. Also note that suicide within 2 years of signing up for a policy would not be covered.

Is life insurance worth it for me?

We can’t make that decision for you—it’s a conversation to have with your partner, other family members, or your financial planner. (Here’s some more food for thought to fuel those discussions.)

But life insurance is indeed worth considering if you have loved ones who depend on you, and who would suffer financially if you were to pass prematurely. 

life insurance value

If you’re in your twenties or thirties, you might feel invincible. But tragedy can strike at any age, and peace of mind is priceless. That means that life insurance isn’t only for older people—it’s for anyone who wants to protect against life’s unpredictable twists and turns.

Are there other options than term life insurance and whole life insurance? 

You bet your life there are! (Sorry.) But seriously, there are many. 

You’ll need to make the decision about what is right for you, but we hope we’ve helped you clarify things a bit, or helped you start this important conversation with your loved ones. But just so you know, there are many other types which we didn’t cover above, since the advantages tend not to be applicable for most audiences.

That said, if you have a real hunger for the nitty-gritty of life insurance, there’s a veritable buffet of other options…

  • Universal life insurance allows you to change your premium and death benefit amounts without having to buy a new policy. Like whole life insurance, it has a cash value component, and if you’ve built up enough value, you can pay your premiums out of it.
  • Variable life insurance has a cash value component, with money being invested in the stock market. That equals more risk than whole life insurance policies, but can lead to greater returns.
  • Variable universal life insurance mixes characteristics of variable life and universal life insurance. Namely, you can change your premium and death benefit amount, and you invest your cash value in the stock market.
  • Guaranteed issue life insurance is (you guessed it!) guaranteed to whoever applies for it. You don’t have to go through any medical exam or even complete a health questionnaire. The catch is that it’s typically far more expensive than other policies, since the insurance company has to charge you as though you were a high risk…in other words, it ain’t cheap.
  • Final expense insurance is designed to help your beneficiaries pay for specific things like a funeral, casket, or cremation. It’s a whole life insurance policy that generally has a very modest death benefit.
  • Credit life insurance is quite different from the rest. It’s a policy that protects a lender by insuring that, if the borrower dies, a loan will be paid off.

Hey, we hope this was all helpful! We’d still recommend chatting with a financial advisor before making any big decisions.

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